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Selling a property quickly and for a good price is a challenge that requires strategy, market knowledge and attention to details that make all the difference in the buyer's perception.
The speed of sale and the property's value depend on factors ranging from the presentation of the property to the way it is advertised and negotiated.
Below, I present an intelligent and original guide with practical and well-founded tips for those who want to speed up this process without giving up a fair price.
Continue reading:
Understand the market and set the ideal price
First of all, selling a property faster and for a good price starts with a careful analysis of the local market.
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Evaluating similar properties in the same region is essential to understanding the fair and competitive price.
For example, a 3-bedroom apartment in an upscale neighborhood but with old finishes cannot be priced the same as another modern, renovated property in the same area.
A detailed comparison prevents the property from remaining stagnant for months waiting for a buyer willing to pay above market value.
A relevant statistic shows that, in Brazil, the average time to sell a property is 16 months.
However, this period can be significantly reduced with correct pricing and a good sales strategy.
Therefore, the price should be neither the lowest, which could generate distrust, nor the highest, which could drive away interested parties.
A useful analogy is to think of the property like a used car.
For example, if the price is way above market value, it will sit in the garage for a long time.
On the other hand, if it is well adjusted, the sale happens more quickly and with greater satisfaction for both parties.
Furthermore, using tools such as the FipeZAP Index, which monitors variations in property prices in several Brazilian cities, can help adjust the value based on real and updated data.
This way, increasing the assertiveness of your pricing.
Take care with the presentation: photos, cleaning and small repairs
To sell a property quickly and at a good price, first impressions are crucial. Well-presented properties attract more visitors and offers.
In this sense, invest in professional photos that highlight the property's strengths, showing clear, organized and spacious spaces.
Videos and even images taken with drones to show the location and neighborhood add value and expand the reach of the ad.
Cleanliness and organization are essential. Imagine that the property is a book: the cover must be attractive so that the buyer wants to “read” the content.
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In this way, a clean and clutter-free environment conveys care and increases buyer confidence.
In addition, small repairs such as fixing faucets, painting walls in neutral colors and changing door handles can make a difference in the perceived value of the property.
These details often have more influence than the price, as the buyer feels that they are purchasing a property that is ready to move into, without any extra costs.
For example, a seller who painted the walls and replaced the worn coverings managed to sell his apartment in 3 months for a price 8% above the regional average.
While another, who did not make these adjustments, took more than 8 months to close the deal for a lower value.
This even shows how investing in presentation can speed up sales and improve financial returns.
Use technology and multiple channels to expand reach
Today, selling a property faster and for a good price requires a strategic digital presence.
Therefore, advertising on multiple real estate platforms, social networks and specialized websites increases visibility and attracts different buyer profiles.
According to research by Google Think Real Estate, 56% of the property purchase process is decided online, which reinforces the importance of being present where the public is.
Furthermore, platforms like QuintoAndar offer services that facilitate the entire process.
In this sense, from professional photography to the digital signing of the contract, making the experience more agile and secure for both parties.
Technology helps to reduce bureaucracy and allows for faster negotiations, which is crucial for those who want to sell efficiently.
Furthermore, another tip is to always keep the advertisement updated, with clear and detailed information, to avoid unnecessary doubts and contacts.
The description should highlight the property's unique features, such as proximity to services, transport, security and infrastructure, aligning the communication with the ideal buyer's profile.
Negotiate smartly and be open to proposals
Selling a property faster and for a good price does not mean being inflexible.
Negotiation is an art that requires a balance between defending the value of the property and being open to concessions that can speed up the sale.
Being willing to listen to proposals and offering conditions such as easier payment or small improvements can make all the difference in closing a deal.
For example, a landlord who agreed to be flexible with the vacancy period and offered a small discount for paying in cash managed to sell his property in 2 months.
Meanwhile, another insisted on strict conditions and took almost a year to find a buyer.
In short, this shows that the stance taken during the negotiation directly impacts the time and final value of the sale.
Additionally, having the help of an experienced broker or real estate consultant can make the process easier.
These professionals know the market, know how to position the property and conduct negotiations for positive results.
Comparison table: factors influencing sales speed and price
| Factor | Impact on Sales Speed | Impact on Selling Price | Recommended Strategy |
|---|---|---|---|
| Proper pricing | High | High | Use market indexes and compare properties |
| Property presentation | High | Medium to high | Professional photos, cleaning and minor repairs |
| Location | Medium to high | High | Highlight infrastructure and convenience |
| Multi-channel dissemination | High | Average | Advertise on digital platforms and social networks |
| Flexibility in negotiation | Average | Average | Be open to proposals and conditions |
| Organized documentation | Average | Average | Have documents ready to avoid delays |
Selling a property faster: Frequently Asked Questions
How long, on average, does it take to sell a property in Brazil?
The average time is around 16 months, but it can vary considerably depending on the location, condition of the property and price charged.
Is it better to sell a renovated property or a property “as is”?
Investing in small renovations and improvements can speed up the sale and increase the value of the property, making it an investment that pays off in the negotiation.
Which digital platforms are most effective for advertising properties?
Specialized websites such as QuintoAndar, Loft, OLX and traditional real estate portals, in addition to social networks, are channels that expand reach and facilitate sales.
How do I set a fair price for my property?
Compare similar properties in the same region, use indexes such as FipeZAP and consider the condition of the property to adjust the price competitively.
Is it worth hiring a broker?
Yes, an experienced broker can help position the property on the market, negotiate with buyers and speed up the entire process, increasing the chances of selling quickly and for a good price.
In short, selling a property faster and for a good price is a process that requires planning, knowledge and flexibility.
With a well-structured strategy, which includes adequate pricing, impeccable presentation, intelligent use of technology and open negotiation, it is possible to transform the property into a desired and valued product on the market.
After all, who doesn’t want their property to be like a work of art in a gallery, quickly attracting attention and proposals?
