Advertisements
Find out everything about the Black Money movement, an action that encompasses social projects, even offering an official credit card for the community of Afro-descendant consumers and entrepreneurs.
Tired of seeing social inequality before her eyes, Nina Silva, the founder of the movement in Brazil, decided to put herself in front of the world and impact the market with her positioning.
Therefore, the main objective was and is to reduce social inequalities, such as income, leadership positions and also the increase in the circulation of money among the black community.
The movement grew and today there are around 1.73 trillion that move the Afro economy. Interested in learning more about the subject? We have put together a complete article to clarify your doubts.
Continue reading to find out exactly what the Black Money movement is, how the exclusive credit card works and how to be part of this community that has stood out in many places around the world.
What is Black Money?
Initially, Black Money is a global movement that aims to restore the concentration of income in the Afro community and thus reduce social and salary inequalities.
According to Alan Soares in Exame Magazine, “The Black Money movement is about the pressure that must be placed on companies to promote the hiring of more black people in all sectors.”
Furthermore, in the same context, it is important to highlight that according to IBGE data, there is still a large difference in terms of salary.
For, on the one hand, the average salary for white people is R$2,796.00. On the other hand, that of black employees is R$1,608.00.
Quite a dissimilarity, isn't it?
Black Money Movement in Brazil
First of all, the movement in our country aims to favor businesses in the Afro community, thus strengthening entrepreneurship and increasing the circulation of money to these people.
In other words, with the emergence and expansion of this trend, what became evident was the purchasing power of Afro-descendants and the investment in the entrepreneurial community itself.
The result of the work is more employment, income and integration of the black population into the financial system. Furthermore, it can be said that the Black Money movement in Brazil is based on 3 fundamental pillars:
- Communication;
- Education;
- Generation of “black businesses”.
Black Money Market in Brazil
First of all, the market in Brazil started with Nina Silva, an activist and information technology specialist.
For about 17 years, the entrepreneur observed how large the number of white men occupied positions of power was.
Since then, he decided to change the discriminatory logic of society.
Years passed and in 2019, Nina was elected by Forbes as one of the most powerful women in Brazil.
In addition to taking possession of the title of the 100 most influential black women in the world.
According to an interview given to Metropolis website, the businesswoman says that “the goal is to generate its own chain of power. Promoting the conscious and intentional supply and consumption of black products and services.”
In fact, the movement expanded and today we have an exclusive collection to promote black consumption and entrepreneurship.
Mercado Black Money is an exclusive marketplace to generate connections between entrepreneurs and Afro consumers.
On the platform, you can also find freelance professionals such as beauticians, dentists, and brokers. In other words, the space goes far beyond the purchase and sale of goods.
A project that goes beyond the Marketplace
The movement goes far beyond the platform responsible for buying and selling black products. The movement supports several projects and causes to boost community businesses.
This way, in addition to the market, the consumer also has access to Star Black Up, Afreektech and D'Black Bank. We will see a more detailed description in the following lines.
Start Black UP
Firstly, Start Black UP is a movement where entrepreneurs come together and attend lectures and courses to improve and expand their businesses.
In fact, the main objective of this purpose is to connect talents, promote networking and encourage connections with investors to create new businesses.
Afreektech
The group also works to promote Afreektech, an educational platform for the community.
At this stage, the vision is to develop the skills and competencies of black entrepreneurs.
The theme is completely focused on digital transformation, business model and generation of results.
We can say that the platform resembles SEBRAE.
However, the group shares the same point of view, difficulties and common goals.
D'Black Bank
To top it all off, another extremely important project is D'Black Bank – a credit card machine exclusively for Afro businesses.
In addition, the community finds access to educational materials and better tuition conditions.
The Black Money Movement has grown and attracted a great partnership!
Amidst the large number of audiences, followers and trillions of money that moved the country's economy, the Black Money Movement grew and attracted a great partnership: The Credicard.
The two companies have joined forces to launch a credit card unique to the black community.
Whether you are a business owner or a consumer of Afro products and services, this option can be adopted by everyone.
The financial product and the merger of companies also gave rise to the “Impacting Black Lives” project.
A social program responsible for serving black families led by single mothers and Afro-entrepreneurs.
So, what about it? How does the Black Money credit card work?
Returning to the subject, the Credicard Money Black credit card has the Visa Platinum brand and is completely exempt from annual fees.
Thus, the consumer has several advantages, including a discount on Cacho's payment plan – Digital employment agency.
Advantages of the Black Money credit card
- Payment Account included;
- Immediate use after approval;
- Discounts on partner websites;
- Virtual Credit Card for online purchases;
- Health care;
- Mission journey to increase limit;
- Raising funds for financing of community projects.
Final considerations
Based on what was presented, statistics and our social reality, the Black Money movement is the main bridge for promoting Afro businesses and entrepreneurship and career development.
Unfortunately, the inequality present in our country is still great.
Differences between salaries, management positions, integration into society and identity.
The movement aims to promote integration and boost the economy as much as possible.
If you want to be a follower of this idea, the first step is to access the Black Money Market and register by answering a questionnaire.
On the official website of Credicard, the consumer can sign up for the card without bureaucracy and make the most of the benefits.
Did you like this news? Then be sure to share this content on your social networks!
Did you like this content? Read more articles on Cred Consultation Blog and check out our tips!
